- Origin of Kawaii
- Kawaii things in Japan
Origin of KawaiiThe word “kawaii” originally derives from the phrase Kaoutsushi, which literally means a “radiant face”, but more commonly referred to the blushing of an embarrassed person. Over time, the meaning changed into the modern meaning of “cute”, and the pronunciation changed to Kawayui and then to the modern Kawaii. It is most commonly written in hiragana.
Kawaii things in Japan
Physical attractivenessIn Japan, cuteness is expected of men and women. There is a trend of men shaving their legs to mimic the neotenic look. Japanese women often try to act cute to attract men. A study by Kanebo, a cosmetic company, found that Japanese women in their 20s and 30s favored the “cute look” with a “childish round face”. Women also employ a look of innocence in order to further play out this idea of cuteness. Having large eyes is one aspect that exemplifies innocence; therefore many Japanese women attempt to alter the size of their eyes. To create this illusion, women may wear large contacts, false eyelashes, dramatic eye makeup, and even have a double eyelid surgery.
productsThis concept of “kawaii” has had an influence on a variety of products, including candy, such as Hi-Chew, Koala’s March and Hello Panda. Cuteness can be added to products by adding cute features, such as hearts, flowers, stars and rainbows.
Now, You can buy Wawaii items at any shop in Japan even through the internet.
he word “kawaii” originally derives from the phrase Kaoutsushi, which literally means a “radiant face”, but more commonly referred to the blushing of an embarrassed person.
There are many Kawaii things in Japan and you can buy Kawaii items at any shop in Japan even through internet.